Freelance Senior Art Director in Berlin with 9+ years of agency experience

Art Direction
& Design

I create impactful advertising campaigns and brand designs — from concept to execution. Whether working with clients or agencies, my focus is on capturing and communicating the heart of each brand.

*My work has been recognized with awards such as the Cannes Lion, ADC, and D&AD. In 2021, I was ranked #68 among the Top 100 Art Directors in The Drum World Creative Ranking.

PROJECTS

Berliner Philharmoniker

Project: Berliner Philharmoniker Saisonvorschau
Role: Art Direction, Concept
Agency: Scholz & Friends Berlin
Team: Philipp Weber & Felix John (CD), Jakob Cantz (Copywriter), Sheryl Ann Tesche née Hartmann (AD), Regine Heite (AD), Heribert Schindler (Photographer)
Awards: Cannes Lion Bronze, ADC Gold, New York Festival, D&AD Wood Pencil, The One Show Gold
Cymatic is the unique way to make sound visible. In this project we transferred the sound of the Berlin Philharmonic Orchestra through sand into vibrant visuals.

Runter vom Gas

Project: Federal Ministry for Digital and Transport, Print & TV Commercial
Role: Concept, Art Direction, Execution
Agency: Scholz & Friends Berlin
Team: Michael Winterhagen (CD), Philipp Weber (CD), Sheryl Ann Tesche née Hartmann (AD), Jakob Cantz (Copywriter), Malik Benamara (Copywriter), Monika Höfler (Photographer), Element E Director (Production), Harvest Films (Post)
Awards: Silver Effie
This road safety campaign aimed to slow down speeders by empathizing with emotions of the up to 113 people that can be affected by one single car accident.

Tagesspiegel Queerformat

Project: Der Tagesspiegel, PR campaign
Role: Art Direction, Photography
Agency: Scholz & Friends Berlin
Team: Robert Krause (CCO), Amadeus Fronk (AD), Sheryl Ann Tesche née Hartmann (AD), Jakob Cantz (Copywriter)
Awards: Cannes Lion Bronze, 3x ADC Bronze, ADC Shortlist
Taking a stand for Berlin’s Gay Pride. We let the daily newspaper DER TAGESSPIEGEL shimmer in rainbow colors.

F.A.Z. Kluger Kopf

Project: Frankfurter Allgemeine Zeitung, Dahinter steckt immer ein kluger Kopf
Role: Idea, Art Direction
Agency: Scholz & Friends Berlin
Team: Philipp Weber & Felix John (CD), Sheryl Ann Tesche née Hartmann (AD), Jakob Cantz, (Copywriter), Kai-Uwe Gundlach (Photographer)
Awards: Silver ADC
"There is always a clever mind behind it" is the famous campaign of Germany’s most important newspaper FAZ. This issue stars the neurophysiologist Wolf Singer.

Sea-Watch #Holdyourbreath

Project: Sea-Watch TV Commercial
Role: Concept, Execution
Agency: Scholz & Friends Berlin
Team: Oliver Handlos & Matthias Spaetgens (CD), Jakob Cantz (Copy), Sheryl Ann Tesche née Hartmann (AD), Maximilian Hentschel (Digital), Markenfilm Schweiz AG, Joakim Reveman (Director), Uli Scheper (Producer), Hannes Weisshaupt (Editor), Ginger x MassiveMusic
Awards: ADC Gold, Bronze, 3x Shortlist
For SeaWatch we created a sad and disturbing spot to sensitize for the situation of migrants crossing the seas.

Land Brandenburg

Project: Content Creation for Land Brandenburg
Role: Concept, Art Direction
Agency: Scholz & Friends Berlin
Team: Merlin Meiss (Copywriter), Sheryl Ann Tesche née Hartmann (AD), Michelle Schwing & Marlena Fiestelmann (Account Management)
Highlighting Brandenburg's down-to-earth spirit and beautiful landscapes in short social content formats, showcasing that beauty can be found in the everyday.

Culinary Photography

Project: Personal Work, Campari, Cookbook
Role: Art Direction, Photography
This photography showcases a blend of styles, featuring bold, minimalistic images that highlight striking contrasts and vibrant colors.

Logodesign & Packaging

Project: Personal work
Role: Design & Art Direction
A curated showcase of creative concepts for logo and packaging design.

Naturgut Köllnitz

Project: Artprojekt GmbH, Rebranding
Role: Rebranding, Logodesign, Corporate Identity
The rebranding of Naturgut Köllnitz reflects its new emphasis on traditional fishing, culinary agriculture and discovering nature, beautifully illustrated by three dots in the word Köllnitz.