F.A.Z. Campaign
„There is always a clever mind behind it“ is the famous campaign of Germany’s most important newspaper FAZ. This issue stars the neurophysiologist Wolf Singer.


Agency: Scholz & Friends Berlin
Client: Frankfurter Allgemeine Zeitung
Chief Creative Officer: Matthias Spaetgens
Creative Direction: Philipp Weber
Art Direction: Sheryl Ann Hartmann
Copywriter: Jakob Cantz, Felix John
Photographer: Kai-Uwe Gundlach
Account Management: Marie Toya Gaillard