Runter vom Gas Road Safety campaign

This road safety campaign aimed to slow down speeders by empathizing with emotions of the up to 113 people that can be affected by one single car accident.

Cinema Spot

Agency: Scholz & Friends Berlin
Client: Bundesministerium für Verkehr und digitale Infrastruktur
Creative Direction: Michael Winterhagen, Philipp Weber
Art Direction: Sheryl Ann Hartmann
Copywriter: Jakob Cantz, Malik Benamara
Account Management: Michael Schulze, Bojan Jurczyk, Christina Schoefisch, Birgit Hackl, Monika Sternol
FFF: Kristin Ammon, Nele Siegl

Photographer Billboardposter: Monika Höfler
Videodocumentaries: Julia Matyschick

Spot
Production: Element E
Director: Peter Dietrich
DOP: Michael Scheitel
Producer: Fabien Lichtenstein, Patrick Dettenbach
Post Production: Harvest Films
Music: Klaus Lehr

Website
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